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| 1 PANAMEDIA |
(Mainz, March 25, 2009) My story about ultrasonic micro teeth cleaning starts with the two gentlemen to the left, Giesbert Karnebogen (left) and Rainer Schilling from PANAMEDIA Communications/Pressetext in Wiesbaden/Germany.
Micro teeth cleaning surely belongs to the highlights, for it a real scientific revolution of which I will tell now. The point is that this method makes brushing completely unnecessary. You drive the "brush" without any pressure over the teeth and let the micro bubbles do the job. Every week we receive enthusiastic test reports in the agency, some are from dentists and implantologists, sceptics and journalists. Here are some articles (in German) on the subject: 1 2 3 4 5. Most of them I wrote myself so I wanted to test the device (meanwhile all of us in the agency have got one of those).
Some will say: "I know that, this already exists." But that's not true. The machine made by EMAG AG is unique and a world novelty. Other, so-called "sonic toothbrushs" work strictly mechanically, like electric toothbrushs. They generate about 300 - 500 mechanic oscillations per second, while micro teeth cleaning has up to 1.6 million oscillations per second. I am convinced that soon the mainstream will no longer use any traditional toothbrushs. Read on and see why ...
| 2 Freedom, Equality, Micro Teeth Cleaning |
On the photo to the right you can see the French Revolution. The first major advantage of the micro revolution is that it is entirely nonviolent and exceedingly gentle. Another difference is that the teeth cleaning revolution is from Germany. It is true that the Americans have worked on something similar, but the chief developer of the EMAG AG only says: "The American device, that you are talking about, works on a completely different principle than our devices. This is the reason for the low effect of this product, too." (Source). If someone was to say now: fair enough, but where in micro teeth cleaning are the inspiring women? - well, these people should know that the equality of women - also of inspiring ones - is much more evident in micro teeth cleaning than in the factual results of the French Revolution.
This is my revolution statement: "The history of teeth cleaning is as old as humanity. In former times, people often used to chew on certain branches to clean the teeth, like the ones from the arak tree. The first worldwide revolution in this field is attested for the period around the year 1500, when animal bristles came into fashion, attached, for example, to a bone. Archaeological locations of discovery range from China to Lübeck. The next two revolutions were US American inventions: firstly the invention of nylon in 1938, the fibers of which substituted the rather unappetizing animal bristles, and secondly the electric toothbrush which is known since 1959 and held to be a gentle method by many. Scrubbing and brushing - this is what teeth cleaning has meant to man for millenia. Until recently something new was developed: the ultrasonic toothbrush." (Source)
| 3 Patented and Unique |
So how does it work? At first glance, the patented micro teeth cleaning device looks like a traditional electric toothbrush. But in the removable "brush" head there is an ultrasonic generator. Gently, soundly and without any brushing movements (!) this method cleans teeth and gingivae even in places where none of the toothbrushs reach. Gum bleeding is stopped and bad breath, it prevents from periodontitis and it is recommended for people who have implants, e.g. by the company Bego, a leading producer of modern tooth implants, as well as by the Institute for Dental Implantology in Limburg.
Yet, if people are not supposed to brush with it, then why is there a brush, at all, and not, for example, a little sponge? I asked the producers and received as an answer: "Ultrasonic teeth cleaning is something really new to people. We have decided to design the ultrasonic device like a toothbrush, so that people will recognize what it is used for, even if it works with ultrasound. Had we designed it differently - e.g. with a sponge instead of bristles -, probably nobody would have related it to teeth cleaning. Micro teeth cleaning is the future and will have displaced macro cleaning in a few years." - My prediction: there will be sponges in the end and no more bristles.
| 4 Micro bubbles in the Toothpaste
Recently, scientists from the biological department of the Goethe University in Frankfurt were able to scientifically prove the effect. Manfred Ruppel, expert on scanning electron microscopy, made the micro bubbles visible that are in the ultrasonic toothpaste. He magnified them 30.000 times. You will not find this effect in traditional toothpaste. (Source)
| 5 The Developer |
From the cultural historical point-of-view, it appears to me that the tooth-ache of an ultrasonic expert is the most significant element in this story. For this is how it all started. Hugo Hosefelder, see picture to the left, has developed a huge amount of technical innovations and is a kind of Gyro Gearloose of his craft. He thought to himself: if ultrasound can clean as delicate machines as motors, then why not teeth? The 0.6 Watt, that he finally needed, are even far lower than in ultrasonic medical standard tests and are absolutely harmless. Moreover, Herr Hosefelder soon found out that this is not only about cleaning, but also about healing processes being triggered and accelerated. Every dentist, who tested it, can affirm that.
When I phoned him the last time, Herr Hosefelder was preparing for the dental fair IDS, where the EMAG AG is represented (Source). At the moment he has got a lot to do, because all the media attention and the marketing has only just begun. It is quite exciting.
| 6 It works indeed
Here you can see me, Anis from Anis Online, with my test device Emmi-dental. It is fun to share a revolution from the start another time. After only a few usages I noticed how my gums became more firm and the teeth smoother. It is a good feeling. You can also use it under the shower, I just refrained from that here out of respect for the audience. The picture was taken by Sabine Yacoub.